The Hull Brewing Co.
A HISTORIC REVIVAL
The Hull Brewing Co. is a Connecticut institution, one of the oldest running in the state until it shuttered its doors in 1977. Now the brewery was being revived. How do we bring back the brand while retaining its legacy while making it current at the same time?
Hull's had a rich and well documented history from which to pull. Research into the history of the brand was done along with interviews of Connecticut beer historians and collectors. Hull's needed to be linked to it's beloved past but be bold enough for today's market.
It was determined that we could achieve a link to Hull's past glory, not by reproducing a particular can but by creating a hybrid using the strength of its historic graphic packaging.
This was then expanded into a brand architecture that provided extreme flexibility while allowing Hull's to take on a more modern sensibility when needed.
The branding and design resonated with Connecticut beer drinkers,
evoking a sense of pride in Connecticut's brewing history, yet allowing
The Hull Brewing Co. to move into the future with purpose.